Google Ads · Dental Clinics · USA Nationwide

Dental Patient Leads at $11–$27 Per Lead. Industry average: $50–$150.

We manage Google Ads exclusively for dental clinics across the United States. $48,000+ in dental ad spend managed monthly across 27+ active practices. 1,600+ qualified patient leads per month. Cost per lead = qualified calls and form fills from high-intent searches. Not theory — real data.

Book a Free 15-Min Call View Case Studies
$22CPL 1500+LEADS/MO $700KMANAGED 20+CLINICS
$0K+
Monthly Ad Spend Managed
$11–$27
Cost Per Lead — Top Performers
0+
Qualified Patient Leads / Month
Why This Works

Dental Google Ads
Is a Specialist Game

Most agencies run the same campaigns across every industry. Dental is different. Patient search intent is specific. Procedure value varies wildly. Seasonality matters. Negative keyword lists alone make or break your cost per lead.

Managing Google Ads across 20+ dental clinics simultaneously, we've built the campaign structures, bidding strategies, and keyword intelligence that a generalist agency simply doesn't have.

The result: $11–$27 cost per lead (qualified calls and form fills) — vs. the industry average of $50–$150. Not projections. Actual data from real US dental clients.

Get in Touch
🦷
Dental-Only Keyword Intelligence

Negative keyword lists built from $441K+ in real dental ad spend. Typically eliminates 20–35% budget waste on irrelevant searches.

🎯
Procedure-Level Campaign Structure

Separate campaigns for implants, Invisalign, veneers, emergency dental. High-value procedures get high-intent traffic.

📈
Landing Page CRO Built In

Most dental sites bleed clicks. We audit your page and fix the gaps — click-to-call placement, booking CTAs, mobile load speed.

📋
Monthly Reports in Plain English

CPA, bookings, spend, and trends — no jargon. You always know exactly what your ad budget is producing.

Performance Data

Cost Per Lead —
Us vs. Industry

Cost per lead = a qualified call or form fill from Google Ads. Not every lead becomes a booked patient — that depends on your front desk. Our job is to drive the highest-quality leads at the lowest possible cost.

Cost Per Lead (CPL) · Our Portfolio vs. Industry Benchmarks
Our: Best Performer
$12 CPL
$12
Our: Top Accounts Avg
$20 CPL
$20
Our: Portfolio Avg
$30 CPL
$30
Industry Avg CPL*
$50–$150 avg
$50–$150
Industry: Cost Per Patient*
$100–$375+ per patient
$375+
Industry Avg CPL
$50–$150
Per qualified lead (call/form)
Industry Cost Per Patient
$100–$375
Implants & Invisalign: $400–$500+
Industry Avg ROI
300–500%
$3–$5 revenue per $1 ad spend

*Industry benchmarks sourced from WordStream, DentalScapes, First Page Sage, and PPC Chief (2024–2025). Our CPL figures are from anonymized NDA-compliant client accounts. CPL = cost per qualified call or form submission. Not every lead converts to a booked patient — conversion depends on front desk handling, availability, and service fit.

Case Studies

Results Across
Real Practices

All clinic names withheld per NDA. Data is real — identities are not.

Case 01 · General Dentistry · Texas
$12
Cost Per Lead (Call / Form Fill)
Monthly Ad Spend~$800
Leads / Month66 qualified leads
Clicks125
Key WinLowest CPL in portfolio
Case 02 · General Dentistry · Arizona
$19
Cost Per Lead (Call / Form Fill)
Monthly Ad Spend~$1,900
Leads / Month101 qualified leads
Clicks219
Key Win100+ leads under $20 CPL
Case 03 · General Dentistry · Texas
$20
Cost Per Lead (Call / Form Fill)
Monthly Ad Spend~$1,700
Leads / Month86 qualified leads
Clicks184
Key WinConsistent low CPL at volume
Case 04 · Cosmetic & General · New York
$27
Cost Per Lead (Call / Form Fill)
Monthly Ad Spend~$3,000
Leads / Month110 qualified leads
Clicks296
Key WinHighest lead volume in portfolio
How It Works

From First Call
to Live Campaigns

📞
Step 01
Discovery Call
15 minutes. I learn about your practice, current ads, and patient goals. No pitch — just a real conversation to see if we're a fit.
🔍
Step 02
Free Account Audit
I review your current Google Ads or website. You get a written summary: what's working, what's wasting budget, and what I'd change.
📄
Step 03
Proposal & Kickoff
A 2-page proposal with specific CPA and booking targets for your practice. If you're happy, campaigns go live within 5 business days.
⚡
Step 04
Ongoing Optimization
Monthly reporting. Continuous bid and keyword refinement. You see the numbers every month — no black boxes, ever.
Is This Right For You?

Who We Work With

✓ Good Fit
  • ✓General dentistry or cosmetic-focused practices in the USA
  • ✓Single location or small groups (2–4 clinics)
  • ✓Already running Google Ads and want better results
  • ✓Ready to invest $1,500–$5,000/month in ad spend
  • ✓Owner or office manager is the decision-maker
  • ✓High-value procedures: implants, Invisalign, veneers
✕ Not a Fit
  • ✕DSO / corporate chains (Aspen, Heartland, Comfort Dental)
  • ✕Pediatric-only clinics
  • ✕Oral surgery specialists on referral model
  • ✕University or academic dental clinics
  • ✕No website or no interest in digital marketing
  • ✕Businesses outside the dental industry
Get Started

Book a Free
15-Min Call

Tell me about your practice. I'll review your current Google Ads or website before the call and come prepared with real observations — not a generic sales deck.

No long-term lock-in. 30-day out clause on all agreements. If results aren't there, you're not stuck.

No price quoted over email. Every practice is different. The right budget depends on your location, procedures, and goals — takes 15 minutes to figure out together.

Prefer to schedule directly? Book via Calendly →