Dental Google Ads Agency · USA · UK · Canada · Australia

The Dental
Google Ads Agency
That Gets
$11–$27 Per Lead.

Google Ads management built exclusively for dental clinics across the USA (9 states active) and T1 markets. $476K+ in dental ad spend managed across 20+ active practices in 9 US states. Industry average CPL: $50–$150. Ours: $11–$27.

$700K+
Ad Spend Managed
20+
Active Practices
1,500+
Leads in Feb Alone
Our Portfolio · Cost Per Lead
$0
avg CPL across 20+ active practices
Our avg
~$20
Industry avg
$50–$150
Industry max
$375+
Live lead activity · portfolio
$11–$27
CPL Range Across Portfolio
5 days
Campaigns Go Live
30-day
Out Clause · No Lock-in
3–8×
Better Than Industry Avg
Dental-only keyword intelligence
30-day out clause · no lock-in
Campaigns live in 5 business days
Plain-English monthly reports
What We Do

Performance Marketing & Web Services

Dental Google Ads is our primary specialism. We also provide full-service Google Ads, SEO, and WordPress development for businesses worldwide.

01
🦷
Primary Specialism

Dental Google Ads Management

Google Ads built exclusively for dental clinics in the USA, UK, Canada, and Australia. Procedure-level campaigns, dental-specific negative keywords, and landing page CRO included. $11–$27 cost per lead across 20+ active practices in 9 US states.

View dental case studies →
02
📊

Google Ads Management

High-intent Google Ads for local businesses, e-commerce, and service providers. Search, Performance Max, and call-only campaigns with full conversion tracking and monthly reporting.

View Google Ads services →
03
🔍

SEO Services

Result-driven SEO with transparent deliverables. Technical audits, on-page optimisation, link building, and measurable ranking growth. No vague promises — just data and rankings.

View SEO services →
04
💻

WordPress Development

Conversion-focused WordPress websites with clean code, Core Web Vitals optimisation, and post-launch support. Business sites, landing pages, and e-commerce stores.

View WordPress services →
Dental Portfolio

Real Numbers From 4 of Our Active Practices

All clinic names withheld per NDA. Sep 2024 – Feb 2026 data. CPL = qualified inbound call — not clicks, not impressions.

General & Cosmetic Dentistry · Staten Island, New York
$8.33
Cost Per Lead — best month (January) · $1,500/mo budget
$1,500
Monthly Ad Spend
180
Qualified Calls (Jan)
9
New Patient Bookings
$166
Cost Per New Patient

What drove this result

In a highly competitive Staten Island market, 180 qualified patient calls at just $8.33 per lead on a modest $1,500 budget. CPC held at $3.92 through tight match-type discipline — eliminating broad waste and focusing budget on high-intent dental searches. Consistent $8–$13 CPL maintained across 6 consecutive months.

vs Industry Benchmarks

This Practice (best)$8.33
Their 6-mo average~$10.33
Industry Average$50–$150
Industry Max$375+
Children's Dentistry · Bartlesville, Oklahoma
$9.57
Cost Per Lead — best month (January) · $2,000/mo budget
$2,000
Monthly Ad Spend
209
Qualified Calls (Jan)
14
New Patient Bookings
$142
Cost Per New Patient

What drove this result

209 qualified calls in a single month — the highest call volume in the portfolio. Pediatric dental searches were segmented by specific treatments (cleanings, sealants, emergency) rather than pooled under broad "children's dentist" terms. CPC stayed at $6.69 with budget efficiently deployed on mobile-first call ads targeting parents searching from phones.

vs Industry Benchmarks

This Practice (best)$9.57
Their 6-mo average~$13.15
Industry Average$50–$150
Industry Max$375+
General Dentistry · Cuero, Texas
$8.82
Cost Per Lead — best month (December) · $600/mo budget
$600
Monthly Ad Spend
68
Qualified Calls (Dec)
7
New Patient Bookings
$85
Cost Per New Patient

What drove this result

68 qualified calls on just $600 ad spend — the most efficient budget in the portfolio. Small-market Texas dentistry with a CPC of $4.53, achieved by focusing exclusively on high-intent local searches and eliminating all informational and research-phase keywords. 7 new patient bookings at just $85 cost per booking is exceptional ROI for a practice this size.

vs Industry Benchmarks

This Practice (best)$8.82
Their 6-mo average~$12.61
Industry Average$50–$150
Industry Max$375+
General Dentistry · Amarillo, Texas
$13.64
Cost Per Lead — best month (November) · $1,500/mo budget
$1,500
Monthly Ad Spend
110
Qualified Calls (Nov)
20
New Patient Bookings
$75
Cost Per New Patient

What drove this result

20 new patient bookings in a single month at just $75 per booking — the best cost-per-booking result in the entire portfolio. 110 qualified calls in November with CPC held to $6.83 in the Amarillo market. This practice also ran a sister location (Hillside) simultaneously, demonstrating scalable multi-location campaign management within the same market.

vs Industry Benchmarks

This Practice (best)$13.64
Their 6-mo average~$18.09
Industry Average$50–$150
Industry Max$375+
Why Specialist Beats Generalist

Dental PPC Needs a Specialist, Not a Generalist

Patient search intent is procedure-specific. Budget waste from bad keyword structure is severe. Most generalist agencies don't know the difference between an implant campaign and an emergency dental campaign.

01

Dental-Only Keyword Intelligence

Negative keyword lists built from $476K+ in dental ad spend. Eliminates 20–35% of budget wasted on irrelevant searches from day one.

02

Procedure-Level Campaign Structure

Separate campaigns for implants, Invisalign, veneers, and emergency dental. High-value procedures get precision targeting — not pooled broad match.

03

Landing Page CRO Included

Most dental sites bleed clicks. Click-to-call placement, booking CTAs, and mobile speed are audited before campaigns go live — at no extra charge.

04

No Black Box Reporting

Monthly reports in plain English. CPL, leads, spend, trends — no jargon. You know exactly what your budget produces every month.

Live CPL Comparison · Our Portfolio vs Industry
$0
Our portfolio average cost per lead
Our Best Result$12
Our Portfolio Average~$20
Industry Average CPL$50–$150
Industry (Cosmetic)$375+
Benchmarks: WordStream, DentalScapes, First Page Sage (2024–2025). Our data from anonymized NDA-compliant accounts. CPL = qualified call or form submission.
How It Works

From First Call to Live Campaigns in 5 Days

No drawn-out onboarding. No 40-page decks. Four steps and your campaigns are generating leads.

01

Discovery Call

15 minutes. I learn about your practice, current ads, and patient goals. No pitch — just a real conversation to see if we're a good fit.

02

Free Account Audit

I review your Google Ads setup or website. You get a written summary of what's working, what's wasting budget, and exactly what I'd change.

03

Proposal & Sign-off

A focused 2-page proposal with specific CPL targets for your practice. Once approved, campaigns go live within 5 business days.

04

Ongoing Optimisation

Monthly plain-English reports. Continuous bid and keyword refinement. You see the numbers every month — no black boxes, ever.

Our Work

See What We've Built

WordPress sites, Google Ads results, SEO ranking growth — all in one place. Real projects, real outcomes.

View the Full Portfolio →

Website projects, ad performance screenshots, SEO ranking results, and client outcomes.

Client Feedback

What Practice Owners Say

Real feedback from dental clinic owners and office managers across the USA.

★★★★★

"We were paying $80–$90 per lead before. Now we're consistently under $15 and the quality is better — patients are showing up, not just enquiring."

PO
Practice Owner
Oklahoma
★★★★★

"Small budget, small city — I was sceptical. But we got 68 calls in December and booked 7 new patients. The ROI was clear within the first month."

PO
Practice Owner
Cuero, Texas
Common Questions

Frequently Asked Questions

Everything dental clinic owners and practice managers ask before working with us.

What is a dental Google Ads agency?

A dental Google Ads agency specialises in managing Google Ads campaigns exclusively for dental clinics. Unlike generalist agencies, a dental PPC specialist understands procedure-specific search intent, dental keyword patterns, and how to structure campaigns for implants, cosmetic dentistry, and emergency dental — all of which require different targeting strategies to achieve a low cost per lead.

What cost per lead can dental clinics expect from Google Ads?

The industry average CPL for dental Google Ads ranges from $50 to $150 per qualified call or form fill. Our portfolio achieves $11–$27 CPL across 20+ active US dental practices — roughly 3–8x better than industry benchmarks. Results vary by location, competition, and procedure type, but our dental-specific campaign structure consistently outperforms generalist agency results.

How much should a dental practice spend on Google Ads?

Most practices in our portfolio spend $800–$3,000/month on ad spend. Practices targeting high-value procedures like implants or Invisalign see strong ROI from $1,500/month. We work best with practices spending $1,500–$5,000/month and advise on the right budget for your market during a free discovery call.

Do you work with dental clinics outside the USA?

Yes. We manage Google Ads for dental practices across all T1 English-speaking markets — USA, UK, Canada, and Australia. Campaign structure, keywords, and bidding are adapted for each market's competitive landscape.

How quickly will I see results from dental Google Ads?

Campaigns go live within 5 business days of sign-off. Initial lead data appears in 2–3 weeks. Stable, optimised performance typically takes 60–90 days as bidding strategies mature. Most clients see their first qualified leads within 2 weeks of launch.

Is there a long-term contract?

No. All agreements include a 30-day out clause. If results aren't there, you're not locked in. We operate month-to-month after an initial 30-day setup period.

Ready to Cut Your Cost Per Lead?

Book a free 15-minute call. I'll review your Google Ads account or website before we speak — real observations, not a generic sales deck.

Book a Free Call →
No long-term contract
30-day out clause
Free account audit included
Campaigns live in 5 business days