Google Ads Management · Search · Performance Max · Call Ads

Google Ads That
Produce Leads,
Not Vanity Metrics.

High-intent Google Ads campaigns for local businesses, e-commerce, and service providers. Full conversion tracking, no long-term lock-in, and monthly reports you can actually understand. Campaigns live in 5 business days.

🎯
Search Campaigns Most Popular

High-intent keywords that capture buyers ready to act. Exact match structure, negative lists, and ad copy split-testing built in from day one.

$11–$27
CPL · Dental Portfolio
5 days
Campaigns Go Live
📈
Performance Max AI-Powered

Google's full-network campaign spanning Search, Display, YouTube and Gmail — managed with audience signals and placement exclusions so budget doesn't leak.

$700K+
Ad Spend Managed
100%
Transparent Reports
📞
Call-Only Campaigns Mobile-First

One tap connects callers directly to your business. No landing page needed — ideal for clinics, tradespeople, and service businesses that close on the phone.

No long-term contracts. 30-day out clause on every engagement. We keep clients by producing results, not by trapping them in agreements.

$700K+
Ad Spend Managed
5 days
Campaigns Go Live
30-day
Out Clause · No Lock-in
100%
Transparent Reporting
Campaign Types

The Right Campaign Type
For Your Business Goal

Not every business needs the same Google Ads setup. We match campaign structure to your conversion goals — not just your budget.

01
🎯
Most Popular

Search Campaigns

Your ads appear when people are actively searching for your service. The highest-intent traffic available in Google Ads — these users want to act now.

  • Exact + phrase match keyword strategy
  • Dental & service-specific negative lists
  • Ad copy split-testing built in
  • Call & form conversion tracking
  • Quality Score optimisation monthly
02
📈

Performance Max

Google's AI-driven campaign type that spans Search, Display, YouTube, and Gmail. Best for businesses with strong conversion data and broader reach goals.

  • Asset group strategy & creative brief
  • Audience signal setup & refinement
  • Budget pacing & goal optimisation
  • Placement exclusions & brand safety
  • Synced with Search campaigns
03
📞

Call-Only Campaigns

Ads that only show on mobile — one tap connects the caller directly to your business. No landing page required. Ideal for service businesses and clinics.

  • Mobile-first bid strategy
  • Business hours ad scheduling
  • Call duration tracking setup
  • Local & location targeting
  • Qualification via ad copy
What You Get

Everything Included.
No Hidden Add-ons.

Every engagement includes full setup, ongoing optimisation, and plain-English reporting. No extras to buy, no minimum ad spend tiers.

Full Campaign Build & Launch

Ad group structure, keyword research, match type strategy, ad copy (3+ variants per group), bid strategy setup, and conversion tracking installation.

Conversion Tracking Setup

Google Ads + GA4 goals for calls, forms, and bookings. You see exactly which keywords and ads produce leads — not just clicks.

Landing Page Audit & CRO Brief

We review your destination pages before launch. Click-to-call placement, CTA strength, mobile speed, and form friction — all flagged with specific fixes.

Ongoing Bid & Keyword Optimisation

Weekly reviews, negative keyword updates, bid adjustments, and match-type refinements. Budget waste is eliminated continuously, not once at launch.

Monthly Plain-English Reports

CPL, spend, leads, trends, and what changed that month — in plain language. No dashboards you have to learn to read. No jargon.

30-Day Out Clause

No 6 or 12-month contracts. You can exit with 30 days notice. We keep clients by producing results, not by trapping them in agreements.

Why most Google Ads accounts waste 30–40% of their budget

Broad match keywords, missing negative lists, sending all traffic to the homepage, and no conversion tracking. These four mistakes account for the majority of wasted dental and service business ad spend. We fix all four before campaigns go live.

$700K+
in ad spend managed across our portfolio

This service is NOT right for you if:

  • You want brand awareness, not leads
  • Your ad spend is under $500/month
  • You need social media advertising only
  • You're not ready to respond to inbound leads promptly
Industries We Serve

Built for Businesses Where
Leads Have Real Value

Google Ads works best when a single new customer is worth $100–$10,000+. These are the verticals where our approach delivers the strongest ROI.

🦷

Dental Clinics

Our primary specialism. $11–$27 CPL across 20+ US practices. Procedure-level campaign structure built from $700K+ in dental spend data.

⚖️

Legal Services

Personal injury, family law, immigration, and criminal defence. High CPC markets where precision keyword structure and conversion tracking are non-negotiable.

🏠

Home Services

Plumbing, HVAC, roofing, and restoration. Call-only and search campaigns targeting homeowners in emergency and planned purchase intent.

🏥

Healthcare & Med-Spa

Non-dental healthcare, aesthetics, and wellness clinics. Procedure-specific targeting with Google's healthcare ad policies navigated correctly.

🎓

Education & Training

Vocational courses, tutoring, and professional training. High-intent search campaigns targeting learners ready to enrol.

🛒

E-commerce

Shopping and Performance Max campaigns for online stores. ROAS-focused optimisation with product feed management and audience layering.

🔧

B2B Services

IT, consulting, SaaS, and professional services. Long sales cycle campaigns with lead quality filters and CRM integration.

🏗️

Construction & Trades

Builders, contractors, and specialist trades. Local search campaigns targeting high-value project searches in your service area.

How It Works

From Audit to Live Campaigns
in 5 Business Days

No drawn-out onboarding. No 40-page decks. Four focused steps and your campaigns are generating leads.

01

Discovery Call

15 minutes. We cover your current ads, goals, and market. No pitch — just an honest assessment of whether Google Ads is the right channel for your situation right now.

02

Free Account Audit

We review your existing Google Ads account or website. You get a written summary of budget waste, structural issues, and the exact changes we'd make — regardless of whether you engage us.

03

Proposal & Sign-off

A focused 2-page proposal with specific CPL and lead volume targets for your market. Management fee stated upfront. Once approved, campaigns go live within 5 business days.

04

Ongoing Optimisation

Monthly plain-English reports with CPL, leads, spend, and trends. Continuous bid and keyword refinement. You see every number every month — no black boxes, ever.

Pricing

Simple, Transparent
Management Fees

No percentage-of-spend pricing that incentivises inflated budgets. Flat monthly management fee based on campaign complexity.

Starter
Single Campaign

One focused campaign. Ideal for single-location service businesses or practices with one primary service to advertise.

  • 1 search or call-only campaign
  • Up to 5 ad groups
  • Full keyword & negative list build
  • Conversion tracking setup
  • Landing page CRO audit
  • Monthly reporting
  • 30-day out clause
Get a Quote →
Most Common
Growth
Multi-Campaign Setup

Multiple campaigns covering different services or procedures. The setup used across our dental portfolio and core service business clients.

  • 2–4 campaigns (search + call/pmax)
  • Procedure or service-level structure
  • Advanced negative keyword library
  • GA4 + full conversion tracking
  • Ad copy testing programme
  • Bi-weekly optimisation reviews
  • Monthly plain-English reports
  • 30-day out clause
Book Free Audit →

Best results at $1,500–$5,000/mo ad spend

Scale
Multi-Location

Multiple locations or a larger single-location business. Includes Performance Max integration and cross-location bid strategy.

  • 5+ campaigns across locations
  • Performance Max integration
  • Cross-location negative management
  • CRM & booking system tracking
  • Competitor analysis & auction insights
  • Weekly reporting & calls
  • Dedicated account Slack channel
  • 30-day out clause
Get a Quote →
Common Questions

Google Ads Questions
Answered Honestly

How much should I spend on Google Ads?

It depends on your market and service value. As a general guide: if a new customer is worth $500–$1,000 to your business, a starting budget of $800–$1,500/month is sensible. High-value services (legal, dental implants, construction) can justify $2,000–$5,000/month from the start. We advise on the right number for your market during the free discovery call.

How long before I see results?

Campaigns go live within 5 business days of sign-off. Initial leads typically appear within 2–3 weeks. Stable, optimised performance takes 60–90 days as Smart Bidding strategies accumulate conversion data. Most clients see their first qualified leads within the first 2 weeks.

Do I own my Google Ads account?

Yes, always. Your campaigns are built inside your Google Ads account — we access it via manager access, which you can revoke at any time. All keywords, ad copy, conversion data, and campaign history are yours and stay with you if you leave.

What's your management fee?

We charge a flat monthly management fee based on campaign complexity, not a percentage of ad spend. This means we have no financial incentive to inflate your budget. Exact fees are quoted per engagement — book a free call to get a specific number for your situation.

Can you take over an existing Google Ads account?

Yes, and this is often where we see the fastest wins. Most accounts we inherit have structural issues — broad match keywords, missing negatives, no conversion tracking, or traffic sent to the homepage rather than a relevant landing page. We audit the account first and share findings before any commitment.

Do you work with businesses outside the USA?

Yes. We manage accounts across the USA, UK, Canada, and Australia. Campaign structure, bidding strategy, and keyword approach are adapted for each market's competitive landscape and cost-per-click environment.

Ready to Stop Wasting
Ad Budget?

Book a free 15-minute discovery call. We'll review your current setup and tell you exactly what we'd change — whether you work with us or not.

Book a Free Audit →
No commitment required
Written audit included
Campaigns live in 5 days
30-day out clause