Dental Google Ads · 18 Practices · Real Data

$700K+ Managed.
Real Results,
Real Dental Practices.

18 dental practices across the USA. Every number on this page comes directly from Google Ads accounts we manage. Client names are anonymised — the numbers are not. All data pulled from live accounts, March 2026.

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Multi-Location Practice — Southwest USA Top Performer

Two-location general dental group running Search and Performance Max across implant, restorative, emergency, and cosmetic procedures.

$143K+
Total Ad Spend
3,108
Total Conversions
Cosmetic Dental Practice — Pacific Northwest Highest Volume

Cosmetic-focused practice. Implant search and Cosmetic Performance Max campaigns delivering 1,943 all-time conversions.

$8.73
Cost / Conv. (PMax)
1,943
Total Conversions

Client names are withheld by agreement. All spend, conversion, and CPL figures are pulled directly from Google Ads MCC — unaltered.

$700K+
Total Ad Spend Managed
20++
Active Dental Practices
$11–$27
CPL Range · Dental
1,300+
Monthly Conversions
Portfolio Overview

Numbers Across the
Entire Portfolio

Aggregated from all 18 active accounts. These are real Google Ads totals — not projections, not estimates.

$700K+
Total ad spend managed across all dental accounts since Dec 2021
18+
Dental practices — general, cosmetic, pediatric, implant & orthodontic
10K+
All-time conversions tracked across the portfolio (calls + forms + bookings)
$8–$35
Cost per conversion range across active search campaigns
Client Portfolio

18 Practices.
Every Number is Real.

Client names are anonymised by agreement. Spend, conversions, CPL, and conv. rate figures are unaltered. Campaign types are described generically.

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Confidentiality notice: Practice names, locations, and campaign names have been removed to protect client confidentiality. All performance metrics — spend, conversions, CPL, and conversion rates — are real and unmodified. Prospective clients can request a verified screen share during a discovery call.

03
Practice C
General & Emergency Dental
Midwest USA · Active since 2022
SearchPerformance Max
$33K+
Total Spend
1,369
All-Time Conv.
$24.19
Cost / Conv.
$8.27
Avg CPC (Mar '26)
General Search$16K · 889 conv.
Invisalign Performance Max14 conv. (Mar '26)
Emergency Search$12K · 389 conv.
04
Practice D
Dental & Orthodontics Group
South-Central USA · Active since 2022
SearchOrthodontics
$33K+
Total Spend
1,177
All-Time Conv.
$28.63
Cost / Conv.
23.09%
Conv. Rate
Implant Search$5.5K · 310 conv.
New Patient (Target CPA)$22K · 712 conv.
Ortho Search$6.3K · 154 conv.
05
Practice E
General Dental Practice
USA · Active since 2024
SearchPerformance Max
$8K+
Total Spend
137+
All-Time Conv.
$59.05
Cost / Conv.
21.65%
Conv. Rate (Mar)
New Patient Performance Max$1.2K · 43 conv.
New Patient + Emergency Search$4.7K · 76 conv.
06
Practice F
General & Invisalign Practice
South USA · Active since 2023
SearchPerformance MaxInvisalign
$11K+
Total Spend
431+
All-Time Conv.
$14.30
Cost / Conv. (NP)
37.64%
New Patient Conv. Rate
New Patient Search$3.3K · 231 conv.
Invisalign Performance Max$626 · 57 conv.
Emergency Search$5.1K · 110 conv.
07
Practice G
General & Implant Practice
Southeast USA · Active since 2022
SearchPerformance MaxImplants
$25K+
Total Spend
1,064
All-Time Conv.
$4.34
PMax Cost / Conv.
33.65%
Overall Conv. Rate
General Search$11.6K · 558 conv.
Implant Performance Max$1.3K · 306 conv.
Implant Search$4.4K · 10 conv.
08
Practice H
New Patient Acquisition Focus
South-Central USA · Active since 2025
SearchNew Patient
$17K+
Total Spend
662+
All-Time Conv.
$7.87
Avg CPC
29.24%
Conv. Rate
New Patient Search$17.8K · 662 conv.
09
Practice I
General Dental — Target CPA
South-Central USA · Active since 2025
SearchTarget CPA
$17K+
Total Spend
770+
All-Time Conv.
$7.65
Avg CPC
37.50%
Conv. Rate (Mar)
General Search (Target CPA)$17.8K · 768 conv.
10
Practice J
Implant, Veneer & General Practice
Canada · Active since 2022
SearchImplantsVeneers
$32K+
Total Spend
1,840
All-Time Conv.
$15.92
Cost / Conv. (Gen/NP)
$3.23
Avg CPC
General / New Patient Search$20.4K · 1,279 conv.
Emergency Search$3.9K · 247 conv.
Dental Implant Search$3.8K · 180 conv.
11
Practice K
Family Dental — Search & PMax
Southwest USA · Active since 2022
SearchPerformance MaxSmart
$47K+
Total Spend
1,878
All-Time Conv.
$25.21
Cost / Conv.
20.90%
Conv. Rate
General Search$35K · 1,508 conv.
Implant Performance Max$697 · 176 conv.
Implant Search$5.2K · 69 conv.
12
Practice L
General & Invisalign — PMax
USA · Active since 2022
SearchPerformance MaxInvisalign
$25K+
Total Spend
836+
All-Time Conv.
$10.87
Invisalign PMax CPL
20.67%
Conv. Rate
Emergency + General Search$10.6K · 442 conv.
Invisalign Performance Max$1.2K · 111 conv.
Invisalign Search$3.3K · 62 conv.
13
Practice M
New Patient & Emergency Search
USA · Active since 2025
SearchTarget CPA
$14K+
Total Spend
220+
All-Time Conv.
$53.76
NP Cost / Conv.
22.98%
Conv. Rate
New Patient Search (Target CPA)$10.5K · 195 conv.
Emergency Search$3.4K · 21 conv.
14
Practice N
Pediatric Dental Practice
USA · Active since 2022
SearchPerformance MaxPediatric
$73K+
Total Spend
2,022
All-Time Conv.
$8.25
PMax Cost / Conv.
42.48%
PMax Conv. Rate
Performance Max$10.9K · 1,327 conv.
Pediatric Search$4.1K · 34 conv.
Call-Only Search25% conv. rate
15
Practice O
General, Ortho & Emergency
South-Central USA · Active since 2025
SearchPerformance MaxOrtho
$9K+
Total Spend
170+
All-Time Conv.
$53.17
Cost / Conv.
23.10%
Conv. Rate
NP + Emergency Search$2.1K · 35 conv.
New Patient Performance Max$381 · 29 conv.
Ortho Search$2.5K · 34 conv.
16
Practice P
General Dentistry — Large Market
Western USA · Active since 2022
SearchGeneral Dentistry
$96K+
Total Spend
1,550
All-Time Conv.
$62.05
Cost / Conv.
7.23%
Conv. Rate
Local Keywords Search$32K · 554 conv.
Emergency Dental Search$31.7K · 430 conv.
General Dentistry (active)$6K · 289 conv.
17
Practice Q
Cosmetic, Implant & Invisalign
USA · Active since 2022
SearchCosmeticInvisalign
$46K+
Total Spend
1,337
All-Time Conv.
$34.73
Cost / Conv.
14.98%
Conv. Rate
General + Emergency Search$23.7K · 871 conv.
Cosmetic + Implant + Invisalign$7.3K · 214 conv.
Emergency Search$9.1K · 177 conv.
18
Practice R
Cosmetic & Restorative Search
Southwest USA · Active since 2025
SearchCosmeticRestorative
$10K+
Total Spend
333+
All-Time Conv.
$32.58
Cost / Conv.
26.34%
Conv. Rate
General + Emergency Search$8.9K · 270 conv.
Cosmetic, Implant & Restorative$1.5K · 18 conv.
What This Means For You

Every Practice Here
Started With Zero Data.

None of these accounts had clean conversion tracking before we touched them. We built the structure, installed the tracking, and let the data speak.

01

Procedure-Level Structure

Each procedure gets its own campaign and ad group. Implants don't compete with cleanings. Invisalign doesn't share budget with emergencies. Every search intent matched precisely.

02

Full Conversion Tracking

Every call, every form, every booking tracked from day one. GA4 + Google Ads goals installed before campaigns go live. You see exactly which keywords produce new patients.

03

Negative Keyword Libraries

Built from $700K+ in dental spend data. We know which search terms waste money in dental — and we exclude them on launch, not after 3 months of wasted budget.

04

Performance Max for Volume

Practice B's Cosmetic PMax at $8.73 CPL and Practice N's pediatric PMax at 42.48% conv. rate show what happens when asset groups and audience signals are set up correctly.

05

No Long-Term Lock-in

Every account in this portfolio runs on a 30-day out clause. We keep clients by producing results — not by trapping them. Most practices here have been with us over 12 months.

06

Monthly Plain-English Reports

Every account gets a monthly report showing CPL, leads, spend, and what changed. The numbers on this page come from the same data we share with our clients each month.

Your Practice Could
Be on This Page.

Book a free 15-minute call. We'll audit your current Google Ads setup and tell you exactly what we'd change — whether you work with us or not.

Book a Free Audit →
No commitment required
Written audit included
Campaigns live in 5 days
30-day out clause
Dental-specialist structure from day one